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Wilman and Lee (2020a, September 16). How design thinking allows market research to take the lead and become an innovation powerhouse. ANA - ESOMAR. Retrieved April 28, 2024, from
Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-small-enterprise-blueprint-